I started transitioning towards natural beauty several years ago, after I got curious about the "without parabens" sign on my shampoo bottle. I was overwhelmed by all the information I was taking in at once. Transitioning to healthier skincare and color cosmetics is not the easiest thing in the world, as they're sadly still less accessible. And don't get me started on all the greenwashing in advertisements these days! It took me a while (years even), to find cosmetics that perform well, make my skin glow and are truly good for you. With Florissana I wish to make the brands that I believe in more accessible for everyone by grouping them in one place.

But let's get back to why I chose natural beauty in the first place. I've writen down 5 of the main reasons.

When looking for eco-friendly, natural nail polish, there really are only a few brands worth your attention. Kure Bazaar was the first to emerge in the eco-friendly green beauty scene and it's still the one to watch. Eco-friendly, good quality and amazing colours. A brand we're happy to represent here at Florissana.

Kure Bazaar was founded by Kartika Luyet who started thinking about the things she put in and on her body while pregnant. She stopped wearing nail polish all together, because she couldn't find a brand that was good for you and offered appealing colours. That's when the research into sustainable, fashionable nail lacquer began. Years later, Kure Bazaar was born. A line of nail polishes that offer an incredible gloss, durability, quick-drying properties and sustainability!

ILIA fits perfectly in the Florissana ethos. A focus on quality, while obtaining to use the most natural ingredients and make products in the most eco-friendly and ethical way possible.

The brand was founded because at the time it was nearly impossible to find a colour line that offers products that are a combination of skincare and colour, without only offering off-trend, muddy hues and disappointing packaging.

As you know, we carefully curate the products that we introduce on Florissana. The skincare line our founder swears by is Gressa Skin.

It's important to us that the products we sell are healthy, sustainable and ethical. We want products that actually work and that are versatile, so you don't need to fill your bathroom with a million jars you hardly use. Gressa's skincare and make-up products do just that.

At the intersection of minimalism and skincare is the cosmetics company Gressa Skin. A minimalist skincare company rooted in both cosmetic science and traditional herbalism, Gressa Skin is the brand for women looking for truly effective and seriously simple skincare. With an extensive collection that includes both Gressa Skin care products to treat many of women’s most pressing skincare concerns, to Gressa Skin makeup covering color cosmetics for the face, eyes, and lips, the Gressa Skin company is one of the best in the luxury green beauty community.

We carefully curate the products that we introduce on Florissana. One of the brands we chose is Dr. Bronner's and we'd like to tell you a little more about it.

The first product the brand created was their socially and environmentally responsible castile soap. Since then they have expanded the range to other personal care products like body lotions, sugar soaps and toothpaste.