Brand: Dr. Bronner's

We carefully curate the products that we introduce on Florissana. One of the brands we chose is Dr. Bronner's and we'd like to tell you a little more about it.

The first product the brand created was their socially and environmentally responsible castile soap. Since then they have expanded the range to other personal care products like body lotions, sugar soaps and toothpaste.

Dr. Bronner’s was founded in 1948 by Emanuel Bronner, a third-generation master soapmaker from a German-Jewish soapmaking family. He used the labels on his superb ecological soaps to spread his message that we must realize our unity across religious & ethnic divides or perish: “We are All-One or None!” Still family-owned and run, Dr. Bronner’s honors its founder’s vision by continuing to make socially & environmentally responsible products of the highest quality, and by dedicating their profits to help make a better world.

All-One! Dr. Bronner's products have several certifications including USDA Organic, Fair for Life, Leaping Bunny cruelty-free and Vegan.

The brand relies on six principles that they live by:

1. Work hard! Grow!
2. Do right by customers
3. Treat employees like family
4. Be fair to suppliers
5. Treat earth like home
6. Fund & fight for what's right

If you want to know more about these commitments, you can visit Dr. Bronner's website where you van find a detailed description of all of these claims including links to even more info about their practices!

Health	Only the purest organic and fair trade ingredients—most products vegan and certified to the same organic standards as food! No synthetic preservatives, no foaming agents.
Sustainability	Treat the Earth like home. Regenerative organic farming projects—soil enrichment and tree-planting programs—100% post-consumer recycled packaging—aggressive waste and water-use reduction—yes! The products are encouraged to be used in multiple ways, especially the castile soap. This product is also concentrated and thus it will last longer and need less packaging.
Ethics	Dr. Bronner’s has always been an activist company, dating back to when Emanuel Bronner was calling on the human race to unite from street corners and auditoriums, selling his peppermint castile soap on the side. Carrying forward that same activist spirit, it is their mission to continue to use the company today to fight for and financially support causes they believe in: regenerative agriculture, fair trade, animal advocacy, industrial hemp and drug policy reform, and living wages among others. They call themselves the “fighting soap company,” and are committed and strategic in the causes they fight for. All products are cruelty-free and the ones we offer at Florissana are vegan.

We believe it's important the brands we represent produce healthy products in a sustainable and ethical manner and Dr. Bronner's most certainly qualifies!

Did you know the castile soap has many uses besides just using it to wash your body? In fact it has 18 different uses. These include body wash, shampoo, toothpaste, vegetable wash, washing liquid, washing detergent and more. It's the perfect staple product in your bathroom at home, but especially during travels! As it's concentrated it also won't take up too much space in your bags. Read more about the uses on Lisa Bronner's blog.